![]() ![]() This includes most English speaking cultures as well. Hall labeled much of Western Europe and North America as low context cultures. Words and legal documents become more important than relationships during communication. People are expected to be very clear and precise when they speak. Decisions are often based on facts and information, rather than feeling and intuition. They value logic, facts, and being direct. Low context cultures, on the other hand, tend to emphasize the individual. Hall described many Asian, Middle Eastern, South American, and African cultures as high context cultures. High context communication tends to be more indirect and formal. Words are not as important as context, which might include a speaker’s facial expressions, tone of voice, body language, and even age and status. ![]() They value group harmony and their communication tends to be ruled more by intuition and feelings than by logic. High context cultures are those that tend to emphasize interpersonal relationships. And he identified two basic types of cultures: high context and low context cultures: Hall, studied the effect of context and culture on communication. In this sense, culture, as much as grammar and vocabulary, has a powerful effect on communication. The context is basically the background or framework surrounding the act of communication. Not only do you need to learn a whole new set of sounds, vocabulary, and grammar, but you also need to understand the context in which communication takes place. ![]()
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